12 Best of Brand Finalists Announced in Competitive Breakthrough Performer Category

Anacortes, WA – The National Wrestling Coaches Association (NWCA), in coordination with Elite Level Sport Marketing (ELSM), has named 12 college programs as finalists for the 2016-17 Best of Brand Top Newcomer Award.

The selected finalists chosen by a committee are as follows: Concordia, Campbell, Doane, Eastern Michigan, Illinois, Indiana Tech, NYU, Northern Colorado, Oklahoma City, Otterbein, Waldorf, and Williams Baptist.

“The 12 programs in this category did an outstanding job establishing their brand this year,” said ELSM CEO Coyte Cooper. “They put a lot of effort into creative marketing efforts and it showed in the product they turned out throughout the year”

Each year, the Breakout Performer Award is given to the program that best uses social media to market their program in their first year in the Best of Brand field.  All 12 of these schools have shown their ability to promote their personal brand and create exciting content for fans.

“The Breakout Performer Award is important because it represents growth in our sport,” said NWCA Executive Director Mike Moyer. “The more programs that are involved, the better off wrestling is at all levels.”

The Breakout Performer Award category falls under the Annual Achievement umbrella of the Best of Brand Awards, which recognizes wrestling programs that use social media successfully to market themselves over the course of the season.  Also included under the umbrella of awards are the Gold Standard and Masterful Mission categories.

The Best of Brand Awards program is an initiative designed to honor wrestling programs for their investment in marketing.  The awards are meant to inspire coaches to engage in branding initiatives at all levels to grow the sport.

For more information on the Best of Brand Awards and past winners, visit the National Wrestling Coaches Association (NWCA) website at http://www.nwcaonline.com/nwcawebsite/best-of-brand-awards.

About National Wrestling Coaches Association (NWCA): The National Wrestling Coaches Association, established in 1928, is a non-profit organization for the advancement of all levels of the sport of wrestling with primary emphasis on developing coaches who work in academic environments.   The membership embraces all people interested in amateur wrestling.  The three core competencies of the NWCA are: coaching development, student-athlete welfare, and promotion of wrestling.

About Elite Level Sport Marketing (ELSM): Elite Level Sports Marketing (ELSM) is a firm that specializes in the development of marketing materials to grow NCAA sport programs.  In addition to the creation of branding development resources for coaches, ELSM also focuses on the delivery of innovative branding seminars for athletic departments, coaches associations, and organizations.  The firm also specializes in social media marketing consulting to help grow organizations.

 Contact for ELSM/NWCACoyte Coopercoytecooper@gmail.com

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