12 Finalists for the Best of Brand “Pure Entertainment” Category in the College Division

Chapel Hill, NC – In collaboration with Elite Level Sports Marketing (ELSM), the National Wrestling Coaches Association (NWCA) has announced eight finalists in the Best of Brand “Pure Entertainment” category in the College Division.

The programs that were announced as finalists by the committee are the following: Maryland, Brown, Rider, Rutgers, Wisconsin, NC State , Cornell, George Mason, Princeton, Wabash, Williams Baptist, and American

The Best of Brand Awards are an initiative designed to honor wrestling programs for their investment in marketing.  By honoring high school, youth, and club programs, the College Division is designed to inspire coaches to engage in branding initiatives at all levels to grow the sport.

The Best of Brand “Pure Entertainment” awards programs which create the best promotional video.  With the growing importance of videos in social media, the development of innovative videos during the wrestling season is essential to building programs brands and the sport of wrestling as a whole.  The winner is chosen based on two key elements: a panel of judges assessing video performance and quality in accordance to the award, as well as a social media campaign which concludes with an online voting component.

Best of Brand Logo
Challenge Details and Voting

The “Pure Entertainment” category voting will feature a “Battle Round” bracket challenge format.  Teams will be paired based on their seeding and will battle head-to-head each day to advance in the competition.  Each round of voting will be open for one day from 4:00pm to 8:00pm EST, and the program must win that day’s vote to advance to the next round.

  • Day 1: Round 1                       Monday, June 20th
  • Day 2: Quarterfinals               Tuesday, June 21st
  • Day 3: Semifinals                    Thursday, June 22nd
  • Day 4: Finals                           Friday, June 23rd

Finalists and Match-Ups

A committee selected the “Pure Entertainment” finalists based on each submissions quality and overall impact in regards to the award category.  Based on these selections and respective seeding, the following match-ups will take place in the quarterfinal round.

#1 Maryland vs #12 American

#2 Brown vs #11 Williams Baptist

#3 Rider vs #10 Wabash

#4 Rutgers vs #9 Princeton

#5 Wisconsin vs #8 George Mason

#6 NC State vs #7 Cornell

The results for the “Pure Entertainment” award will be announced at the 2016 NWCA Convention that will take place in Fort Lauderdale, FL from July 29th through August 1st.  The winner will receive a custom framed awards poster and will be honored in a feature story that will be housed on the ELSM and NWCA sites.

For more information on the “Pure Entertainment” category and/or the Best of Brand awards, visit the NWCA site:http://www.nwcaonline.com/nwcawebsite/best-of-brand-awards.  Additional information about other categories will be available soon.

About National Wrestling Coaches Association (NWCA) The National Wrestling Coaches Association, established in 1928, is a non-profit organization for the advancement of all levels of the sport of wrestling with primary emphasis on developing coaches who work in academic environments.   The membership embraces all people interested in amateur wrestling.  The three core competencies of the NWCA are: coaching development, student-athlete welfare, and promotion of wrestling.

 About Elite Level Sports Marketing (ELSM) Elite Level Sports Marketing is a firm which specializes in the development and implementation of innovative marketing plans for sport organizations, businesses, and programs.  Functioning around five core values: innovation, integrity, connection, adding value, and making a difference, ELSM provides coaches and fans with marketing resources to help grow sport organizations.

Share this article:

Leave a Comment

Your email address will not be published. Required fields are marked *