Coyte Cooper - ELSM/NWCA
Chapel Hill, NC – The fifth Best of Brand Power Rankings of the 2013-14 season has been released and South Dakota State came in at the top of the poll for the third straight month. Stanford continued to surge and closed the gap with them as they came in at the No. 2 position for the first time all season.
Both South Dakota State and Stanford have emerged as top programs in branding behind their staff’s consistent social media presence and their regular weekly themed video releases. Both have also enhanced efforts behind their “Get Jacked” and “Revenue of the Nerds” mantras.
Also making a move into the top 5 was North Carolina and NC State. Each program has invested in a steady video presence that has gained visibility with followers. Rounding off the top 5 was Drexel (No. 3) and Iowa State (No. 5).
Also surging in this month’s poll was Princeton (No. 7). They continue to have a solid staff presence on social media and they have consistently utilized Instagram to provide followers with an insider look at program. Missouri (No. 8), Chattanooga (No. 9), and Maryland (No. 10) continue to be top programs with their consistent social media presence.
Other programs moving up in this month’s poll were Johns Hopkins (No. 11), Wayland Baptist (No. 13), UW-Whitewater (No. 18), and Army (No. 20). Johns Hopkins remains persistent with their weekly video releases and their creative promotional giveaways. The same can be said about Sacred Heart who comes in this month at No. 13.
There were several other programs both inside the top 25 and those who did not make it that had a solid brand presence during the month of January. The rankings continue to get more competitive each month as programs invest in marketing.
The honorable mention programs that just missed out on the rankings this month were the following: Appalachian State, Buffalo, Brown, Michigan, Ohio, Ouachita Baptist, Rhode Island College, Roger Williams, Simpson, Southern Illinois, Wyoming.
The Power Rankings, designed to highlight the programs that are most effectively building their brand via social media, will be released the first Monday of each month until April when the Best of Brand award category finalists will be announced.
About National Wrestling Coaches Association (NWCA)
The National Wrestling Coaches Association, established in 1928, is a non-profit organization for the advancement of all levels of the sport of wrestling with primary emphasis on developing coaches who work in academic environments. The membership embraces all people interested in amateur wrestling. The three core competencies of the NWCA are: coaching development, student-athlete welfare, and promotion of wrestling.
About Elite Level Sports Marketing (ELSM)
Elite Level Sports Marketing specializes in the growth of NCAA Olympic sport programs that are looking to build interest in their product at all levels.
Contact for Best of Brand: Coyte Cooper