NWCA News

Competition Intensifies in Best of Brand Masterful Mission Category as Finalists are Announced

5/13/2014 1:25:59 PM


ELSM Staff Writer

Chapel Hill, NC – The National Wrestling Coaches Association (NWCA), in coordination with Elite Level Sport Marketing (ELSM), has named 12 college programs as finalists for the 2013-14 Best of Brand Masterful Mission Award.

The programs that were announced as finalists by a committee are the following: Bucknell, Duke, Grand View, Iowa State, North Carolina State, Ouachita Baptist, Princeton, Simpson College, South Dakota State, Ohio State, North Carolina, and Wabash.

“Special congrats to all of the finalists in the Masterful Mission category,” said NWCA Executive Director Mike Moyer. “We are so pleased that programs have responded to our call to grow the sport through marketing.”

The Masterful Mission award recognizes the program that best branded itself during the season via social network sites. The selection committee looked for programs with brand mantras that included well-rounded values that embrace their universities’ missions.

“The Best of Brand field was extremely competitive this year with over 100 college programs involved in social media marketing,” said ELSM CEO Coyte Cooper. “The fact that we have so many entries indicates that we are continuing to grow our sport through a proactive branding approach at the grassroots level.”

From this group of finalists, three will be named as top programs at the NWCA Convention in Fort Lauderdale, Florida from August 1-3, 2014.  The winner will be honored at a Best of Brand breakfast that focuses on highlighting the unique branding efforts implemented by programs.

The Masterful Mission category falls under the Annual Achievement umbrella of the Best of Brand Awards, which is designed to recognize the programs that used social media in the best possible manner to market themselves throughout the season. The subset contains three awards, Top Newcomer, The Gold Standard and Masterful Mission.

The Best of Brand Awards were founded by the NWCA and ELSM during the 2011-12 season and have grown to over 120 college programs being involved in some capacity. 

For more information on the Best of Brand Awards and past winners visit the National Wrestling Coaches Association (NWCA) website at
http://www.nwcaonline.com/nwcawebsite/best-of-brand-awards.

For marketing resources on how to grow your program, visit the Elite Level Sport Marketing (ELSM) Resource Vault:
http://www.elitelevelsportmarketing.com/#!resource-vault/c66t.

About National Wrestling Coaches Association (NWCA)
The National Wrestling Coaches Association, established in 1928, is a non-profit organization for the advancement of all levels of the sport of wrestling with primary emphasis on developing coaches who work in academic environments.   The membership embraces all people interested in amateur wrestling.  The three core competencies of the NWCA are: coaching development, student-athlete welfare, and promotion of wrestling.

About Elite Level Sports Marketing (ELSM)
Elite Level Sports Marketing (ELSM) is a firm that specializes in the development of marketing materials to grow NCAA sport programs.  In addition to the creation of branding development resources for coaches, ELSM also focuses on the delivery of innovative branding seminars for athletic departments, coaches associations, and organizations.  The firm also specializes in social media marketing consulting to help grow organizations.

Contact for ELSM/NWCA
Coyte Coopercoytecooper@elsmarketing.org

  • Best of Brand
  • Masterful Mission
  • NCAA Wrestling
  • Social Media Marketing
  • Branding
  • Sport Marketing

Top Stories

Competition Intensifies in Best of Brand Masterful Mission Category as Finalists are Announced

by Coyte Cooper | May 13, 2014


ELSM Staff Writer

Chapel Hill, NC – The National Wrestling Coaches Association (NWCA), in coordination with Elite Level Sport Marketing (ELSM), has named 12 college programs as finalists for the 2013-14 Best of Brand Masterful Mission Award.

The programs that were announced as finalists by a committee are the following: Bucknell, Duke, Grand View, Iowa State, North Carolina State, Ouachita Baptist, Princeton, Simpson College, South Dakota State, Ohio State, North Carolina, and Wabash.

“Special congrats to all of the finalists in the Masterful Mission category,” said NWCA Executive Director Mike Moyer. “We are so pleased that programs have responded to our call to grow the sport through marketing.”

The Masterful Mission award recognizes the program that best branded itself during the season via social network sites. The selection committee looked for programs with brand mantras that included well-rounded values that embrace their universities’ missions.

“The Best of Brand field was extremely competitive this year with over 100 college programs involved in social media marketing,” said ELSM CEO Coyte Cooper. “The fact that we have so many entries indicates that we are continuing to grow our sport through a proactive branding approach at the grassroots level.”

From this group of finalists, three will be named as top programs at the NWCA Convention in Fort Lauderdale, Florida from August 1-3, 2014.  The winner will be honored at a Best of Brand breakfast that focuses on highlighting the unique branding efforts implemented by programs.

The Masterful Mission category falls under the Annual Achievement umbrella of the Best of Brand Awards, which is designed to recognize the programs that used social media in the best possible manner to market themselves throughout the season. The subset contains three awards, Top Newcomer, The Gold Standard and Masterful Mission.

The Best of Brand Awards were founded by the NWCA and ELSM during the 2011-12 season and have grown to over 120 college programs being involved in some capacity. 

For more information on the Best of Brand Awards and past winners visit the National Wrestling Coaches Association (NWCA) website at
http://www.nwcaonline.com/nwcawebsite/best-of-brand-awards.

For marketing resources on how to grow your program, visit the Elite Level Sport Marketing (ELSM) Resource Vault:
http://www.elitelevelsportmarketing.com/#!resource-vault/c66t.

About National Wrestling Coaches Association (NWCA)
The National Wrestling Coaches Association, established in 1928, is a non-profit organization for the advancement of all levels of the sport of wrestling with primary emphasis on developing coaches who work in academic environments.   The membership embraces all people interested in amateur wrestling.  The three core competencies of the NWCA are: coaching development, student-athlete welfare, and promotion of wrestling.

About Elite Level Sports Marketing (ELSM)
Elite Level Sports Marketing (ELSM) is a firm that specializes in the development of marketing materials to grow NCAA sport programs.  In addition to the creation of branding development resources for coaches, ELSM also focuses on the delivery of innovative branding seminars for athletic departments, coaches associations, and organizations.  The firm also specializes in social media marketing consulting to help grow organizations.

Contact for ELSM/NWCA
Coyte Coopercoytecooper@elsmarketing.org

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