NWCA News

Finalists Announced in Prestigious Best of Brand College “Gold Standard” Category

by Coyte Cooper | May 15, 2014


Elite Level Sport Marketing (ELSM)

Chapel Hill, NC – The National Wrestling Coaches Association (NWCA), in coordination with Elite Level Sport Marketing (ELSM), has named 12 college programs as finalists for the prestigious Best of Brand Gold Standard Award.

The programs that were announced as finalists by a committee are the following:Chattanooga, Drexel, Iowa State, Johns Hopkins, Maryland, Missouri, North Carolina, North Carolina State, Princeton, South Dakota State, Stanford and Wayland Baptist.

“Special congrats to all of the finalists in the Gold Standard category,” said NWCA Executive Director Mike Moyer. “This represents the pinnacle of social media marketing in our sport and we are so proud of the program’s efforts this year.”

The award, recognized as the highest honor in the Best of Brand Awards program, strives to highlight the college programs that have set a unique standard in marketing their programs in an innovative manner.

The Gold Standard Award is an evolved version of the Top Newcomer award.  In addition to honoring both content and messaging produced by a program, the Gold Standard award recognizes the number of followers a program has and how they interact with them.

“The Best of Brand field was extremely competitive this year with over 100 college programs involved in social media marketing,” said ELSM CEO Coyte Cooper. “The fact that we have so many entries indicates that we are continuing to grow our sport through a proactive branding approach at the grassroots level.”

From this group of finalists, three will be named as top programs at the NWCA Convention in Fort Lauderdale, Florida from August 1-3, 2014.  The winner will be honored at a Best of Brand breakfast that focuses on highlighting the unique branding efforts implemented by programs.

The Gold Standard category falls under the Annual Achievement umbrella of the Best of Brand Awards, which is designed to recognize the programs that used social media in the best possible manner to market themselves throughout the season. The subset contains three awards, Top Newcomer, The Gold Standard and Masterful Mission.

The Best of Brand Awards were founded by the NWCA and ELSM during the 2011-12 season and have grown to over 120 college programs being involved in some capacity. 

For more information on the Best of Brand Awards and past winners visit the National Wrestling Coaches Association (NWCA) website at
http://www.nwcaonline.com/nwcawebsite/best-of-brand-awards.

For marketing resources on how to grow your program, visit the Elite Level Sport Marketing (ELSM) Resource Vault:
http://www.elitelevelsportmarketing.com/#!resource-vault/c66t.

About National Wrestling Coaches Association (NWCA)
The National Wrestling Coaches Association, established in 1928, is a non-profit organization for the advancement of all levels of the sport of wrestling with primary emphasis on developing coaches who work in academic environments.   The membership embraces all people interested in amateur wrestling.  The three core competencies of the NWCA are: coaching development, student-athlete welfare, and promotion of wrestling.

About Elite Level Sports Marketing (ELSM)
Elite Level Sports Marketing (ELSM) is a firm that specializes in the development of marketing materials to grow NCAA sport programs.  In addition to the creation of branding development resources for coaches, ELSM also focuses on the delivery of innovative branding seminars for athletic departments, coaches associations, and organizations.  The firm also specializes in social media marketing consulting to help grow organizations.

Contact for ELSM/NWCA
Coyte Coopercoytecooper@elsmarketing.org


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Top Stories

Finalists Announced in Prestigious Best of Brand College “Gold Standard” Category

by Coyte Cooper | May 15, 2014


Elite Level Sport Marketing (ELSM)

Chapel Hill, NC – The National Wrestling Coaches Association (NWCA), in coordination with Elite Level Sport Marketing (ELSM), has named 12 college programs as finalists for the prestigious Best of Brand Gold Standard Award.

The programs that were announced as finalists by a committee are the following:Chattanooga, Drexel, Iowa State, Johns Hopkins, Maryland, Missouri, North Carolina, North Carolina State, Princeton, South Dakota State, Stanford and Wayland Baptist.

“Special congrats to all of the finalists in the Gold Standard category,” said NWCA Executive Director Mike Moyer. “This represents the pinnacle of social media marketing in our sport and we are so proud of the program’s efforts this year.”

The award, recognized as the highest honor in the Best of Brand Awards program, strives to highlight the college programs that have set a unique standard in marketing their programs in an innovative manner.

The Gold Standard Award is an evolved version of the Top Newcomer award.  In addition to honoring both content and messaging produced by a program, the Gold Standard award recognizes the number of followers a program has and how they interact with them.

“The Best of Brand field was extremely competitive this year with over 100 college programs involved in social media marketing,” said ELSM CEO Coyte Cooper. “The fact that we have so many entries indicates that we are continuing to grow our sport through a proactive branding approach at the grassroots level.”

From this group of finalists, three will be named as top programs at the NWCA Convention in Fort Lauderdale, Florida from August 1-3, 2014.  The winner will be honored at a Best of Brand breakfast that focuses on highlighting the unique branding efforts implemented by programs.

The Gold Standard category falls under the Annual Achievement umbrella of the Best of Brand Awards, which is designed to recognize the programs that used social media in the best possible manner to market themselves throughout the season. The subset contains three awards, Top Newcomer, The Gold Standard and Masterful Mission.

The Best of Brand Awards were founded by the NWCA and ELSM during the 2011-12 season and have grown to over 120 college programs being involved in some capacity. 

For more information on the Best of Brand Awards and past winners visit the National Wrestling Coaches Association (NWCA) website at
http://www.nwcaonline.com/nwcawebsite/best-of-brand-awards.

For marketing resources on how to grow your program, visit the Elite Level Sport Marketing (ELSM) Resource Vault:
http://www.elitelevelsportmarketing.com/#!resource-vault/c66t.

About National Wrestling Coaches Association (NWCA)
The National Wrestling Coaches Association, established in 1928, is a non-profit organization for the advancement of all levels of the sport of wrestling with primary emphasis on developing coaches who work in academic environments.   The membership embraces all people interested in amateur wrestling.  The three core competencies of the NWCA are: coaching development, student-athlete welfare, and promotion of wrestling.

About Elite Level Sports Marketing (ELSM)
Elite Level Sports Marketing (ELSM) is a firm that specializes in the development of marketing materials to grow NCAA sport programs.  In addition to the creation of branding development resources for coaches, ELSM also focuses on the delivery of innovative branding seminars for athletic departments, coaches associations, and organizations.  The firm also specializes in social media marketing consulting to help grow organizations.

Contact for ELSM/NWCA
Coyte Coopercoytecooper@elsmarketing.org


Leave a comment