The Masterful Mission Award

Current Award Winner See 2017 Finalists!

The Best of Brand “Masterful Mission” award honors teams branding themselves in a productive by demonstrating a consistent message supporting the university missions. Teams differentiate themselves with regular investments to build the brand of their program, athletic department, and university. The winner is chosen by a committee which analyzes each participant’s performance regarding social media, program campaigns, and use of supplementary materials including graphics and videos. The top 3 and winner of the “Masterful Mission” award will be announced at the 2017 NWCA Convention in Daytona Beach, FL.

Judging Criteria
  • Built unique brand supporting university mission
  • Developed a strong marketing campaign
  • Creativity and consistency in social media
  • Actively engaged audience
  • Used videos/technology to build brand
Finalist Announced: May 4, 2017
Winner Announced: August 6, 2017

Any collegiate program is eligible to participate in the “Gold Standard” competition.  To receive full consideration, please submit the entry form by November 15, 2015. If you have more questions regarding the awards program, you may contact Coyte Cooper at  Follow @coytecooper for awards program updates.

To be considered for the Gold Standard Award, please fill out the application by November 15th. It is only necessary to fill out the form once to apply for all the Annual Achievement Awards.


Best of Brand Awards is Presented By:
Past Award Winners: View Now