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Coaching Development for College Coaches

"Elite leaders understand that there are many facets to building an elite organization. College wrestling coaches have many roles ranging from managing hundreds of people, raising funds, designing training plans, recruiting, marketing the program, and selling tickets. Coaches must continue to develop themselves to meet the demands of the job."

- Tom Ryan , Head Coach — Ohio State University

There has never been a more important time in the history of intercollegiate sports for coaches to have solid CEO and entrepreneurial skills in light of the fact that institutional funding for athletics is drying up. Today, coaches have to be proficient communicators, fundraisers, marketers/promoters, organizers, and much more to entrench/protect their programs.

Further, it is imperative that all intercollegiate wrestling teams are closely aligned with educational values (i.e. maintaining solid eligibility and graduation rates, ensuring a strong commitment to community service, developing life skills in athletes, promoting sportsmanship and citizenship, etc.).

In response to this need, the NWCA, through its comprehensive CEO Leadership Academy, has emerged as a premier leader in coaching development as evidenced by the following:

  • The curriculum was developed by internationally renowned coaching development expert, Dr. Dan Gould at Michigan State University in collaboration with many of our seasoned veteran coaches, administrators, and business leaders.
  • Since 2010, over 550 FULL scholarships have been awarded to deserving head/assistant college coaches to attend the CEO Leadership Academy.
  • One of the cornerstones of the Leadership Academy is an aggressive approach to maintaining high standards for eligibility/graduation rates of our wrestlers.
  • Another important component of the CEO Leadership Academy is the FREE marketing/promotion kit developed by nationally renowned sports marketing expert, Dr. Coyte Cooper. It is designed to substantially grow our spectator base at the institutional level.

The results of these aggressive and innovative coaching development initiatives speak for themselves. Since 2001, over 150 new intercollegiate wrestling programs have been added and varsity wrestling has been restored in New Mexico, Texas, Arkansas, Alabama, Georgia, and Florida. A growing number of these new programs are actually led by CEO Leadership Academy graduates.

On behalf of the NWCA Board of Directors, we want to thank all of the content experts and consultants who have so generously donated their time and expertise to make all of this possible!