Kacie Albert – ELSM
Chapel Hill, NC – The National Wrestling Coaches Association (NWCA), in coordination with Elite Level Sport Marketing (ELSM), has named Appalachian State, Johns Hopkins, North Carolina, Roger Williams University, South Dakota State and Wabash as the 2012-2013 finalists for the annual Top Newcomer Best of Brand Award.
The Top Newcomer award recognizes the program that made the biggest entrance into the social media scene during the 2012-2013 season. In order to become a finalist, all programs that applied were evaluated throughout the year on how effectively the program combined content, visual appeal and interactivity into their chosen social media platforms.
Appalachian State entered the world of social media with a splash. The team tweets from the @AppWrestling handle. The Mountaineers have tweeted 693 times and have more than 900 followers. The team tweets live match information, well wishes to other App state teams and a variety of other wrestling news.
The team’s Facebook page, Appalachian Wrestling, has more than 1,700 likes and serves as a source for all things wrestling outside of the collegiate season and for match updates in season.
Johns Hopkins blasted onto the Twitter scene, tweeting out 500 times and earning more than 250 followers. The team tweets out the latest information in season and wrestling news for all levels of competition out of season from the handle @H_Nation.
The team reaches its fans on Facebook through its page Johns Hopkins Wrestling, which has more than 800 likes. The Facebook page is updated at least three times a week both in and out of the collegiate season, ensuring that Hopkins Wrestling fans are always up to date on wrestling happenings.
North Carolina stormed on to the social media this scene with their “Ram Tough” campaign. While they previously had a solid following on social media, they differentiated this year with a proactive approach to building their program’s brand. They currently have 934 tweets and 1,377 followers on their @UNCWrestling Twitter account.
On Facebook, UNC provides followers with a unique insider look on their Carolina Wrestling page (1,790 likes) by providing photos from competition and alumni events. In addition, they regularly provide updates that build the “Ram Tough” brand in key areas.
Roger Williams University made its entrance into the world of social media by linking both of its major platforms, Twitter and Facebook, together allowing fans to navigate between them from either platform. On Twitter, Roger Williams University Wrestling tweets from @rwuwrastling and has earned 120 followers from its more than 540 tweets.
On Facebook, the team’s page, Roger Williams University Wrestling, has earned more than 670 likes. The page is the destination for all team related news including videos, press releases, photos and match scores.
South Dakota State lead all of the nominees in Facebook page likes, with the team’s page, South Dakota State Jackrabbit Wrestling, with more than 3,100 likes. The page features recruit bios, video, photos and event pages for up and coming team functions and matches. From Facebook, fans can access both the team’s Twitter and YouTube accounts.
On Twitter the Jackrabbits have tweeted more than 980 times, earning 660 followers. The team actively tweets both in and out of season, tweeting out information, photos, videos and links to other wrestling sites.
Wabash interacts successfully with fans on both Twitter and Facebook. On Facebook the team has more than 970 page likes for its profile Wabash College Wrestling.
On Twitter the team tweets from @wabashwrestling. The team has tweeted more than 690 times and has 542 followers. From the Twitter account, readers can access all of the content tweeted and the official page for the team via Wabash athletics.
The winners of the Best of Brand awards will be announced Saturday, August 3rd at the breakfast session at the NWCA Convention.
The Top Newcomer award falls under the umbrella of Annual Achievement awards, a set of awards designed to recognize the program’s that used social media in the best possible manner to market themselves during the season. The subset contains three awards, Top Newcomer, The Gold Standard and The Masterful Mission, all seeking out the program with the best consistently built brand.
The Best of Brand Awards were founded by Elite Level Sport Marketing CEO Coyte Cooper and the National Wrestling Coaches Association following the 2011-2012 season, and after a widely successful inaugural year returned for a second year.
For more information on the Best of Brand Awards and past winners visit the National Wrestling Coaches Association (NWCA) website at www.nwcaonline.com.
About National Wrestling Coaches Association (NWCA)
The National Wrestling Coaches Association, established in 1928, is a non-profit organization for the advancement of all levels of the sport of wrestling with primary emphasis on developing coaches who work in academic environments. The membership embraces all people interested in amateur wrestling. The three core competencies of the NWCA are: coaching development, student-athlete welfare, and promotion of wrestling.
About Elite Level Sports Marketing (ELSM)
Elite Level Sports Marketing is a recently established firm which specializes in the development and implementation of innovative marketing plans for sport organizations, businesses, and programs. Functioning around five core values: innovation, integrity, connection, adding value, and making a difference, ELSM provides coaches, marketing professionals, and fans with marketing resources to help grow sport organizations.
Contact for ELSM/NWCA: Coyte Cooper; firstname.lastname@example.org