Chapel Hill, NC – The newest Best of Brand (BOB) Power Rankings brought some interesting changes from programs that made recent surges in their marketing efforts. While there was little movement at the top of the poll, Princeton was the one new program in the top 10 as they came in at the No. 10 position.
The Princeton Tigers have made a recent rise due to their heavy investment by their entire staff to build their “A Higher Standard” mantra on social media. In addition, they have combined some creative promotional strategies with consistent interaction that have differentiated them from other programs.
The rest of the Top 10 had little movement as the top 6 programs remained the same. South Dakota State was again the No. 1 ranked program as they continue to turn out quality content and their staff makes a consistent effort to interact with followers on a regular basis.
Drexel, Iowa State, Missouri, and Stanford rounded out top 5 and each program continues to challenge for the top spot with investments in unique branding areas.
Following closely behind these programs, and also in the top 10, are North Carolina (No. 6), NC State (No. 7), UTC (No. 8), and Maryland (No. 9).
UTC, behind their recent “candlelight dinner” promo and Southern Scuffle promotion, jumped Maryland in this poll to land at the No. 8 position.
In addition to UTC, there were five programs that made their first appearance in the Power Rankings: No. 18 Penn State, No. 20 Ohio State, No. 23 Cornell, No. 24 Army, and No. 25 Grand View.
Penn State made a jump into the rankings with their strong social media presence surrounding their promotional efforts to build dual meet attendance. Fellow Big 10 school Ohio State continues to build their brand behind their head coach Tom Ryan’s strong presence on Twitter.
Several other programs had impressive runs during December that kept them in the top 25 of this month’s poll. Sacred Heart moved up three spots to No. 13 behind their staff’s consistent presence on social media to engage followers.
The honorable mention programs that just missed out on the rankings this month were the following: Appalachian State, Brown, Michigan, Ohio, Ouachita Baptist, Rhode Island College, Roger Williams, Simpson, Southern Illinois, Wyoming.
The Power Rankings, designed to highlight the programs that are most effectively building their brand via social media, will be released the first Monday of each month until April when the Best of Brand award category finalists will be announced.
About National Wrestling Coaches Association (NWCA)
The National Wrestling Coaches Association, established in 1928, is a non-profit organization for the advancement of all levels of the sport of wrestling with primary emphasis on developing coaches who work in academic environments. The membership embraces all people interested in amateur wrestling. The three core competencies of the NWCA are: coaching development, student-athlete welfare, and promotion of wrestling.
About Elite Level Sports Marketing (ELSM)
Elite Level Sports Marketing specializes in the growth of NCAA Olympic sport programs that are looking to build interest in their product at all levels.
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