Background: The Best of Brand Awards are designed to reward programs for their investments made in marketing initiatives. Originally created with collegiate programs in mind, the Best of Brand Awards have now expanded in 2013 to include a division which showcases the marketing success of high school and club programs. There are a total of eight awards for programs participating in the Collegiate division, while high school and club programs will compete in the Open division for three different awards. Information on the different awards is available below.
Collegiate Division Awards
Annual Achievement Awards: There are three different awards which recognize programs which have made a yearlong commitment to marketing initiatives. These awards represent the highest honor in the Best of Brand awards.
The Gold Standard: For the program that best embraces innovative marketing strategies in college wrestling.
Top Newcomer: For the program that storms onto the social networking scene and builds their program’s brand the right way.
The Masterful Mission: For the program that best brands their mission via social network sites.
*Submission Deadline for full consideration for these awards - November 1, 2014. Information on submission process coming soon.
Individual Investment Awards: There are five different categories for programs to compete in for these Best of Brand awards. In addition to having a committee assess these submissions, the finalists in these categories will compete in a Battle Round, bracket style competition where each day they will be pitted against other programs in a voting competition. Voting totals and campaign initiatives are taken into account when a final winner is chosen.
The Highlight Reel: For the program that develops the best “wrestling related” highlight video to promote their team.
Pure Entertainment: For the program that creates the best “non-wrestling related” video to promote their team.
Paramount Promotion: For the program that puts on the best promotion as part of their wrestling season.
Better Than Good Graphics: For programs that create the best high quality graphic to help build their brand.
Solid Service: For the program that creates the best video reflecting their involvement in the local community.
*Submission deadline for full consideration for these awards - April 15, 2015. Information on submission process will be available in March of 2015.
Open Division Awards
High school and club wrestling programs have the opportunity to compete in three categories in the Best of Brand awards. We are currently in the process of determining if new categories will be added during the 2014-15 competition. Please stay tuned.
The Gold Standard: For the program that best embraces innovative marketing strategies in their social media efforts.
Better Than Good Graphics: For the program that creates the best high quality graphic to help build their brand.
Added-Value Video: For the program that creates a video of any kind for the purpose of marketing their team and brand.
*Submission deadline for full consideration for the Gold Standard Award is November 1, 2014. Submission information will be available by October 1st.
**Submission deadline for graphic and video categories will be April 1st, 2015. The submission process will be available in March of 2015.
"These awards have the potential to transform our sport moving
forward from an interest standpoint"