Coaching DevelopmentFree Download

NWCA Marketing Resource Manual


During the past year, Elite Level Sport Marketing (ELSM) partnered with the NCAA and NWCA to create a Marketing/Promotional Manual resource.  This marketing resource manual provides coaches with a step-by-step kit designed to help them leverage social media to help make their programs more relevant in their schools and communities.  To access the manual, click on the link below.  In addition, there are resources on the left tab of this page to supplement the manual.  Please check back for more great marketing development content throughout the year!

By: Dr. Coyte Cooper
Twitter: @cotyecooper

  • Step-by-Step system to grow your wrestling program using social media
  • 59-page “how to” Marketing Manual
  • Templates to help you get started
  • Best Practices Manual
  • Marketing Calendar
  1. Embracing a Marketing Mindset
  1. Developing a “Promotable” Program Vision
  1. Connecting for the Cause
  1. Producing a Positive Product
  1. Touching Base with Technology
  1. Implementing Innovative Promotions
  1. Evaluating Marketing Efforts
  1. Concluding Thoughts – Make a Move


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